Privacy Policy & SMS Terms
Rock Lane Resort & Marina
Effective Date: 3/10/2026
Rock Lane Resort & Marina
marketing[at]rocklane.com
417-338-2211
Our Commitment to Your Privacy
Rock Lane Resort & Marina takes the protection and proper use of your personal information seriously. We respect your privacy and take great care to safeguard all information in our possession. Your preferences for how your information is used are our highest priority.
We do not share customer information, including email addresses, phone numbers, or SMS consent, with third parties for marketing or promotional purposes. Information is only shared when necessary to provide our services or when legally required.
Access to your information is restricted to team members and service providers who need it to serve you. Any third-party vendors we work with are required to keep your information secure and confidential.
Information We Collect
We may collect personally identifiable information when you:
- Make a reservation
- Register on our website
- Subscribe to emails or SMS updates
- Contact us directly
- Interact with our services
We may also collect limited data from third-party sources, such as demographic providers, to improve marketing relevance and guest experience.
How We Use Your Information
We use your information to:
- Process reservations and provide services
- Communicate with you about your stay
- Send promotions and offers if you have opted in
- Improve our services and marketing efforts
We will never sell, trade, or share your personal data, including phone numbers and SMS consent, with third parties.
SMS Privacy Policy
By providing your phone number and opting in, you agree to receive SMS messages from Rock Lane Resort & Marina related to:
- Reservations and confirmations
- Promotions and special offers
- Guest service communications
Message and data rates may apply.
You can opt out at any time by replying STOP.
For help, reply HELP or contact us at [email protected] or 417-338-2211.
Important:
- No mobile information will be shared with third parties or affiliates for marketing purposes.
- SMS opt-in data and consent will not be shared under any circumstances except as required by law or to deliver messaging services.
SMS Terms and Conditions
1. Consent to Receive Messages
By submitting your phone number, you authorize Rock Lane Resort & Marina to send recurring SMS messages using automated technology. Consent is not required to make a purchase.
2. Message Frequency
Message frequency varies depending on your interaction with us, including:
- Reservation updates
- Promotional offers
- Customer service communication
3. Message & Data Rates
Standard carrier rates may apply.
4. Opt-Out
Reply STOP at any time to unsubscribe. You will receive a confirmation message.
5. Help
Reply HELP or contact:
marketing[at]rocklane.com
417-338-2211
6. Data Use
We do not sell or share your mobile number. SMS consent data is never shared with third parties for marketing.
View our full privacy policy at:
https://rocklane.com/privacy-policy/
7. Policy Updates
We may update this policy periodically. Changes will be posted on our website or communicated via email/SMS when applicable.
Cookies & Tracking Technologies Policy
1. Overview
This website uses cookies and similar tracking technologies to enhance user experience, analyze website performance, and support marketing and advertising activities. These technologies may be deployed by us and by trusted third-party service providers.
By using this website, you consent to the use of cookies and tracking technologies as described in this policy, subject to your preferences and applicable law.
2. What Are Cookies and Tracking Technologies?
Cookies are small text files stored on your device when you visit a website. In addition to cookies, we use related technologies including:
- Pixels and tracking tags, such as Meta Pixel and Microsoft Ads tracking
- Web beacons
- Local storage technologies
- Session replay and behavioral analytics tools
These technologies allow us to recognize your device, understand usage patterns, and improve our services.
3. How We Use Cookies
We use cookies and tracking technologies for the following purposes:
- To operate and maintain website functionality
- To analyze traffic, engagement, and user behavior
- To improve website performance and user experience
- To deliver targeted advertising and remarketing campaigns
- To measure marketing effectiveness and conversion activity
- To support booking, communication, and CRM integrations
4. Categories of Cookies
A. Essential Cookies (Strictly Necessary)
These cookies are required for core website functionality, including security, session management, and access to secure areas. These cookies cannot be disabled.
B. Performance & Analytics Cookies
These cookies collect aggregated information about how visitors use our website. Technologies used may include:
- Google Analytics 4 (GA4)
- Microsoft Clarity (session replay and heatmaps)
These tools help us understand user behavior, page performance, and engagement trends.
C. Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering user preferences, form inputs, or prior interactions.
Technologies may include:
- GoTo (communications systems)
- Streamline (vacation rental platform integrations)
- Bizcor and internal systems
D. Advertising & Marketing Cookies
These cookies track user activity across websites to deliver relevant advertisements and measure campaign effectiveness.
Technologies used include:
- Meta (Facebook/Instagram Pixel and Conversions API)
- Google Ads (remarketing and conversion tracking)
- Microsoft Advertising (Bing Ads tracking)
- AdRoll (retargeting and programmatic advertising)
These cookies may track browsing behavior and associate it with a device or identifier to deliver targeted advertising.
E. Tracking, Attribution & Call Analytics
These technologies help track phone calls, attribution, and user journeys across channels.
Technologies include:
- Call Tracking Metrics
- Stellar (reservation and tracking systems)
F. Third-Party Cookies
Certain third-party services integrated into our website may place cookies on your device. These third parties process data in accordance with their own privacy policies.
5. Cookie Duration and Retention
Cookies used on this website may be:
- Session Cookies: Automatically deleted when you close your browser
- Persistent Cookies: Remain on your device for a defined period
We use cookies that typically persist for up to 30 days, and in some cases up to 90 days, depending on the purpose of the cookie and the service provider.
6. Consent and Control
A. Consent Mechanism
Where required by law, we use a cookie consent management tool that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie preferences
Non-essential cookies, including analytics and advertising cookies, are not activated until consent is provided where required by applicable law.
B. Managing Your Preferences
You may manage or withdraw your consent at any time by:
- Adjusting your cookie preferences via our website consent tool
- Modifying your browser settings to block or delete cookies
Please note that disabling certain cookies may impact website functionality.
7. Do Not Sell or Share (California Privacy Rights)
Under applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA/CPRA), certain uses of cookies and tracking technologies for advertising may be considered a “sale” or “sharing” of personal information.
You have the right to:
- Opt out of the sale or sharing of your personal information
- Limit the use of certain tracking technologies
To exercise these rights, please use the “Do Not Sell or Share My Personal Information” link on our website or contact us directly.
8. Data Linking and Personal Information
While cookies themselves do not typically contain directly identifiable personal information, they may be linked with personal data you provide, such as when making a reservation, submitting a form, or communicating with us.
This combined data may be used to:
- Personalize your experience
- Improve marketing relevance
- Enhance customer service and communication
9. Legal Basis for Processing (Where Applicable)
For users in jurisdictions requiring a legal basis for data processing:
- Consent: Used for non-essential cookies such as marketing and advertising
- Legitimate Interests: Used for essential functionality and certain analytics activities
10. Third-Party Data Processing
We work with trusted third-party providers that may process data collected via cookies, including:
- Meta Platforms, Inc.
- Google LLC
- Microsoft Corporation
- AdRoll Group
- Call Tracking Metrics
- Stellar
- GoTo
- Streamline
- Bizcor
Each provider operates under its own privacy policy and data handling practices.
11. Updates to This Policy
We may update this Cookies & Tracking Technologies Policy periodically to reflect changes in technology, legal requirements, or our practices. Updates will be posted on this page with a revised effective date.
Continued use of the website constitutes acceptance of any updates.
12. Contact Information
If you have any questions about this policy or our use of cookies and tracking technologies, please contact us through the information provided on our website.
Updates to This Policy
We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our practices. Continued use of our website constitutes acceptance of any updates.
Third-Party Tracking
We may use third-party tools, such as analytics and advertising platforms, to better understand website usage and deliver relevant ads. These tools may use cookies or similar technologies.
Security
We maintain physical, electronic, and procedural safeguards to protect your data.
Our website uses SSL encryption to secure sensitive information like credit card details.
Note: Email is not a secure method for transmitting payment information.
Policy Changes
This policy replaces all prior versions. We reserve the right to update it at any time. Changes will be posted on our website.
Additional Information
If you prefer not to book online, call us and we’ll take care of you:
417-338-2211
Our website may contain links to third-party websites. This policy does not apply to those external sites.
Contact Us
If you have questions about this policy, contact:
Rock Lane Resort & Marina
Rock Lane Resort & Marina
marketing[at]rocklane.com
417-338-2211